or colour, depending on who you are
Why is color important in design? Simply put, color sets a mood. For example, studies have found that workspaces painted a vibrant, energetic color, such as yellow, have a positive impact effect on creativity! Humans are visual creatures, and we naturally associate colors with emotions because it is hard to put words to what we are feeling.
When it comes to branding, the color palette you use for your company, is incredibly important. Color can increase brand recognition by up to 80%, and is a key factor in creating a brand identity. Research has reinforced that 60% of the time people will decide if they are attracted or not to a message – based on color alone!
So…hopefully that gives you some idea of just how important color is. But, how do you pick your color palette?
Find an image that meets the following criteria.
- The colors reflect what your brand is about (eg: The Coca-Cola red reflects energy, excitement, power etc…)
- The image has the kind of mood you want to portray.
- You like the colors! If you don’t, don’t kid yourself that others will.
There are plenty of places to look for free images if you don’t have one of your own, for the sake of this post, I’m using a image I found by searching “celebrate” on Unsplash.
Once you have your image, go to color.adobe.com.
This is a website that makes it really easy to pick a color palette! Once there, click on the camera icon to upload your image, and it will automatically create a color palette with the colors from your photo!
Also, you’ll see that under the “Color Mood” box, there are several different options to choose from.
You can either go with one of the pre-set options, or use the “Custom”options to fine-tune it a bit. I ended up going with the “Muted” option and swopping the bright green for the almost-black of the coffee. Black is important because it is often the color of your text and/or logo, so make sure it works with your colors. Also, made sure you have at least 1 neutral color in your palette to balance it out. I went with the very light blue.
Personally, I also like to add a texture to my palette as its an easy way to make your brand more exciting. It also just adds that little bit of variation. For this palette, I chose a gold glitter texture to match the sparkler in the image.
And thats that! Now, if you have an Adobe account, you can save that palette to your Creative Cloud library. If not, screenshot the page, crop it sown and use it in the editing software of your choice. Or, if you need the hex codes (this is also a useful way to maybe choose what color to paint your house) you can use a site like Image Color Picker