According to Adweek, the average person spends a combined 116 minutes a day on social media…That’s YouTube (40), Facebook (35), Snapchat (25), Instagram (15) and Twitter (1).
Some of us (myself included) may feel some consternation hearing that the time you’ve spend scrolling through your various newsfeeds adds up to the equivalent of climbing Mount Everest 32 times. Or watching the entire Simpsons series 215 times. Whether the latter would be a better use of your time is debatable.
Is it any wonder then, that social media marketing is booming? Only TV beats social media in time spent per day, and for the average small business owner, tv ads are not usually a viable form of marketing. Social media, then, is where your ads should be.
And there they certainly are. With Facebook making it so easy to create promotions on their platforms, Faceboook and Instagram, social media marketing is no longer an optional extra. It’s an essential. And when for $5 dollars or less, you can choose your target audience, with specifics down to where they live, their age range, and interests, how can you afford NOT to be marketing your business online?
But why? It works.
93% of Pinterest users use the site to plan or make purchases. Instagram earns $595 million in mobile ad revenue per year, a rapidly increasing number. YouTube, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. 88% of businesses with more than 100 employees use Twitter for marketing purposes. And on any given day, Snapchat reaches 41% of 18 to 34-year-olds in the US.